Welcome to This Week in Mobile Development! August 21st-28th 2015. This week’s round-up brings you all the latest news and discussion from the world of mobile game and app development.
This week’s blog section has tips on app store optimization,soft launches and marketing 101 tips. Read on to find out about targeted UA,battling piracy and Angry Birds 2 monetization techniques. You can’t miss it!
Amazon Underground,Youtube Gaming and the FBI dominate this week’s news section! Don’t forget to subscribe to get all the latest mobile development news sent straight to your inbox. Every Friday from V-Play!
Blogs
App store optimization: climbing the app store rankings with organic marketing
Dave Bell of Gummicube, doesn’t believe in paid app installation campaigns. Find out how he uses App Store optimization to obtain organic users. The reason he trusts this method is because he thinks organically acquired users are better to monetize. This guide will tell you how to apply his techniques to your own app or game.
4 Soft Launch Metrics That Matter to the Success of Your Mobile Game
Soft launching your game is a tried and tested technique. Pepe Agell evangilises soft launching your mobile game and tells you how to do it best. You need to watch your early retention rates and measure your other key metrics. Pepe tells you all this and more!
Marketing 101 for Indie Mobile Game Developers
If you’re about to launch your game, you definitely need to check out this article by Rodolfo E. Madero. All your bases are covered with this post, from game reviews to ad campaigns, find out how to market your game on every available channel. This really is a 101 course on marketing your game.
Tweet: Free Marketing Guide! Check out the V-Play Blog! #gamedev #appdev http://ctt.ec/1a4eU+
Making pirates feel bad using Android push notifications
The Battlestar: Harbinger team had a problem with piracy. Despite being featured in the iOS App Store and the Google Play Store in their first week of release, they soon had more pirate users than paying users. Find out how they used push notifications to fight this.
Targeting Your Way to Successful App User Acquisition
How well do you know your users? Maggie Mesa tells us about targeted user acquisiiton and why it’s important to know your users. She also details how to plan for long-term engagement and measuring results. Find out how to multiply your data.
Pulled taut: the monetisation of Angry Birds 2
In this IAP Inspector, Matt Suckley takes a look at Angry Birds 2. He examines the effects of changing from a premium game to a Free-to-Play model. He takes a very close look at incentives or pressure applied to make in-app purchases, their perceived value, the expansion offered by IAPs and the overall value of the experience.
News
Amazon Underground offers new business model for apps and games based on pay per usage
Amazon Underground was launched for Android this week with a new business model. The in-app items, which users usually have to purchase, are now available for free in the games and apps available in Underground. Pay per play usage will be used by Amazon to compensate developers.
Google Launches YouTube Gaming on iOS, Android, Web
After announcing Youtube Gaming in June 2015, the platform has now come to mobile devices. It looks to take on Twitch as a way to stream mobile gaming. Each game has its own page or hub within the app, giving users access to the game’s description, current live streams and popular related videos. Users can also access ‘let’s plays’, video reviews and more.
FBI: Disgruntled former Game of War manager arrested, accused of stealing trade secrets
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The FBI arrested a former manager of Game of War: Fire Age, developer Machine Zone on Aug. 20, alleging that Jing Zeng stole trade secrets after finding out his position would be terminated. This is according to documents unsealed this week and uncovered by The Wall Street Journal.
This Week in Mobile Development!
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The post This Week in Mobile Development! August 21st-28th appeared first on V-Play Game Engine.